Another Winter Olympics is upon us. While I like watching them as much as the next guy, why can't a "major" network that has numerous Olympic Games broadcasting experience under its collective belt still use the original format and the same horrible coverage priorities to cover this quadrennial event? NBC owns, what, tens of networks? Today, (day one of competition), only two networks, NBC and CNBC, were utilized to show events. Maybe not many were under way, but it might be interesting to see, oh, I don't know, all of ONE event. There was a hokey prelim on CNBC and the only 5000M men's speed skating and some of the only women's biathlon. Why don't we get to see most of the events? Again, they own multiple networks.
NBC will spend multiple days of network time on figure skating and ski boarding, but mere minutes on biathlon, cross country skiing, and other less American-popular events. Maybe if we were exposed to these events for longer periods of time our athletes would be more interested in them and become more proficient at them.
To top it all off, media has dolts like the insignificant Bryant Gumble complaining (yet again) that there are too few black faces in the Winter Olympics, like it's a white man's conspiracy to omit blacks from these games. I just watched Shani Davis finish 12th in the 5000M, he being a man of color who will participate in the 1000m and 1500m also.
Personally, I am always amazed at the melting pot that is America. Look at the names of the competitors from other countries. The names of our athletes are, in many cases, nearly the same, i.e. Mueller, Weber, Krammer, Christiansen, etc. I will still try to enjoy the Olympics, though I will still complain about the horrible coverage and broadcasting by the network.
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